Maximizing entry points to drive WhatsApp conversations offers the following benefits:
Increase audience reach & engagement for business: this helps to increase business visibility by catering to a broader audience and engaging with customers who use different messaging platforms.
Efficient Support for Customers: this allows customers to have the flexibility to choose the most convenient messaging platform for them to get support from business.
Expanded Audience Reach: A business can cater to a broader audience and draw in customers using various entry points. This helps increase visibility, attract new potential customers and boost your business’ popularity in the market.
Most entry points require a WhatsApp chat link or QR code. To create a WhatsApp chat link or QR code, you will need the following:
A WhatsApp Business account
A valid phone number connected to your WhatsApp Business account.
You can create a chat link and QR code on the respond.io platform. Here’s how:
QR Code
Learn how to create a QR code in Workspace Settings > Growth Widgets.
Chat Link
In your Workspace, go to Settings > Channels
Select your WhatsApp Channel > Configure
Copy the chat link
Alternatively, you can go to respond.io’s WhatsApp Link Generator to generate a chat link.
Your Business Website
The first place a potential customer will most likely look up your business will be your business website. Direct your website visitors to message you on WhatsApp through their WhatsApp app by adding a WhatsApp Growth Widget to your business website.
Learn how to add a Growth Widget to your website here.
Facebook is another popular platform where potential customers can find your business. Let your customers message you easily when they visit your Facebook page by adding a WhatsApp button to your page. Here’s what you need before adding the button to your page:
A WhatsApp Business account linked to your business phone number
A Facebook page for your business
Learn how to add a WhatsApp button to your Facebook page in this step-by-step guide.
Instagram is also another popular platform for businesses to communicate with their customers. Let your customers message you easily when they visit your Instagram page by:
Adding a WhatsApp action button to your Instagram profile
Adding a WhatsApp link to your Instagram bio
Adding a WhatsApp link to your Instagram Stories highlights
Learn how to add the WhatsApp button and links in this step-by-step guide.
Besides the entry points mentioned above, there are several other digital, organic or paid entry points that can help to increase the number of potential customers reaching out to your business. We will cover what those entry points are and how you can use a WhatsApp chat link to direct customers to message you.
Add WhatsApp Chat Links to your other social media platforms to increase the potential of customers reaching out to your business.
Navigate to your profile.
Click Edit Profile.
Click Add a bio.
Add your WhatsApp chat link.
Click Save.
You can add a WhatsApp chat link in your video description to direct viewers to message you after watching a video. Here are the steps:
In your YouTube Studio, select a video that you want to add a WhatsApp chat link to.
Click the Edit icon.
Add the WhatsApp Chat Link in your video description.
Click Save.
You can also add a WhatsApp chat link to your video info cards. However, this feature is limited to YouTube Partners only.
You can add your WhatsApp chat link to your ads to allow customers to contact you if they are interested. Here are some examples:
Click-to-chat ads
Facebook ads that lead directly to WhatsApp
Instagram ads that lead directly to WhatsApp
Google ads
These ads should lead to a landing page first, such as your business website. Then, let customers message your business via the WhatsApp Growth Widget.
Add a WhatsApp Chat Link or a WhatsApp Widget to your e-commerce website to increase the potential of customers reaching out to your business.
You can also include your WhatsApp chat link in your marketing emails to allow customers to contact you about your promotional campaigns.
Some businesses may have their own mobile app. If your business has a mobile app, you can add a chat link to your mobile app messaging feature or module that redirects to WhatsApp and start chatting with your business.
While digital entry points are more convenient, there can be instances where having a QR code ready for users to scan and start a chat immediately can be beneficial for your business. Below are some examples of places where you can place QR codes for users to scan and chat with your business.
Place a QR code in your retail or pop-up stores such as the cashier or entrance to allow users to chat with your business should they need while browsing or purchasing your products.
QR codes can also be placed in print advertising to allow users to scan and chat with your business. Here are some examples of print advertising that you can place your QR codes in:
Billboard
Newspaper
Magazine
Brochure
Catalogs
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