respond-io
New
🚀 TikTok Business Messaging is live! Turn conversations into conversions seamlessly. Learn Morearrow-icon

Home >

Conversation Led Growth >
Convert Leads >
Assignment Strategy: How to Automate Contact Distribution & Load Balancing

Assignment Strategy: How to Automate Contact Distribution & Load Balancing

Avatar
Joshua Lim
· 26 Nov 2024
less than a minute read

In this article, you’ll discover how to automate Contact assignments based on the preferred load distribution strategy.

Respond.io’s default Contact Assignment behavior is the pick-and-assign system. As your company grows, this manual process can be time-consuming and raise a potential problem in ensuring a fair inbound conversation distribution among your sales or support agents. These issues can be easily avoided by setting up a Workflow with automatic assignment logic based on your business’ needs.

Benefits of Auto-Assignment & Load Distribution

Use contact distribution/load balancing to:

  • Save agents and managers time compared to manual assignment processes.

  • Improve response time as customers will be assigned to an agent quickly.

  • Distribute Contacts among agents fairly to ensure effective resource allocation.

Workflow Setup

To optimize your auto-assignment strategy, here are 2 load distribution logic to consider.

Business preferences

Auto-Assignment Strategy

- Resolve inquiries as quickly as possible
- Focused on reducing sales and support costs

Low-Cost Load Distribution

- Provide great service
- Views excellent service as a competitive advantage

High-Quality Load Distribution

For Low-Cost Assignment Strategy, click Assignment: Round Robin + Online Only > Use template

For High Quality Assignment Strategy, click Assignment: Least Open Contacts > Use template

Both Workflows are triggered when a conversation is open by Contact and an auto-reply is sent with a Welcome Message. You can customize the Welcome Message as desired.

If you have multiple teams, use routing to route contacts to the right team first before applying an auto-assignment strategy.

Then, edit the Assign To Step to set up auto-assignment based on your strategy preferences.

Low-Cost Auto-Assignment Strategy Configuration

  1. Click the Assign To step to configure the assignment logic

  2. Select a team in the Select Team dropdown logic

  3. Assignment Logic should remain as “Assign to users round robin” to distribute Contacts equally among agents.

  4. In Advanced Settings, the “Only assign to online users” toggle should remain turned on.

  5. Finally, click Save and Publish to activate the Workflow.

High-Quality Auto-Assignment Strategy Configuration

  1. Click the Assign To step to configure the assignment logic.

  2. Select a team in the Select Team dropdown list.

  3. Assignment Logic should remain as “Assign to the user with least open contacts” to allow agents to provide high quality support.

  4. In Advanced Settings, turn on the “Only assign to online users” toggle.

  5. Finally, click Save and Publish to activate the Workflow.

Share this article
Telegram
Facebook
Linkedin
Twitter

Related articles 👩‍💻

How to Maximize Customer Service Potential with AI Agent
Learn to use AI Agent to engage with customers instantly by providing quick responses to low-level conversations involving basic product information, policies, etc.
How to Automate Lifecycle Tracking in Google Sheets
Learn how to track leads and optimize sales with our Lifecycle Google Sheets template.
How to Route Contacts to Preferred AI Agent
Learn to automatically ask incoming Contacts if they want to talk to a Sales or a Support AI Agent and divert the Contact to the AI Agent of their choice.
How to Get Contacts’ Consent for Personal Data Collection
Learn how to automatically ask for customers’ consent to the privacy policy for personal data collection purpose.
How to Write the Best Knowledge Sources for AI Agents
Learn how to compose the most effective Knowledge Sources for your AI Agents.

Can't find what you're looking for? 🔎